There are a few criteria you need to look at when purchasing a domain name if you wish to be successful. What might seem like a hot domain to you may not to others. The following will help you avoid this mistake.
1) Does the domain pass the radio test? When the domain is broadcasted over a radio station it needs to be clear and precise. For example, if you owned 4SaleByOwner.com and the DJ announced “For Sale By Owner .com” you could potentially send loads of traffic to a competitor that might own ForSaleByOwner.com.
2) Is the domain easy to remember? I am truly amazed by some television ads and the domains they promote. You ever see some for “guaranteed home income” just go to 123CashFox.com? Rather than use a domain such as MakeMoneyOn.com, something that makes sense and is easy to remember.
3) How many words are their in the domain? Word count is relevant in a few ways. First, a shorter domain is usually much easier to remember. Secondly, because of the prior, the value of the domain is usually greater! For example, CreditCard.com is worth mid six figures. Last time it was sold that I know of it sold for $300,000.00. CreditCardInfo.com might be worth $10,000.00. The difference being that many more people are likely to type in and search for “credit card” rather than “credit card info”.
4) Does the domain contain keywords? Keyword domains are essential for making money with domain parking as this is what people type into their browsers and search for (more on this later). Another important factor to remember concerning keywords is the popularity of the keywords. Simply registering a domain name with keywords that no one searches under will be a waste of your time and money.
5) Is the domain a .com? You can make money with other domain extensions, however the .com is king! I am not suggesting you never register anything but a .com however for the most part, whether parking or selling, a .com domain holds more weight.
6) Is the domain relevant? Your domain should contain keywords which pertain to your website. For example, the domain, OrderYourDomain.com basically informs the viewer what they can expect to find at this website.
7) How much are you paying? When registering domain names, many people still pay up to $35.00 per year for a .com domain registration, while others enjoy the lowest prices at Order Your Domain at just $8.99 per year. Add the fact that we throw in over $130.00 if free extras with every domain registration, renewal and transfer to us!
Good Luck in Your Online Adventures,
Bruce
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